Welcome to TLA Worldwide’s Fanbase
The TLA Worldwide Fanbase enables controlled and secure data sharing for sports clubs, brands & market research partners, powering products and services sought by sports teams, stadiums and codes to deliver the best in fan experience.
TLA Worldwide has developed a unique solution, fueled by data analysis and creativity, for insights into people, clubs and behaviours.
The richest source of sport fan data
Unmatched insights into fans and how to engage them
Provide meaningful multidimensional profiles of fans
Be the industry expert on how fans interact with brands and collect data from every touch point that connects, and contributes, to the fan journey.
Connect with sports fans,
Across every platform and every channel
Now, data previously locked in silos is available in one centralised environment for crowdsourcing fresh insights to assist brands, clubs and partners connect with fans across every platform to get to the heart of their wants and needs.
Democratising data access
The Fanbase is a secure and governed environment in which certified de-identified data is provisioned to vetted users. The data, which has been stripped of direct identifiers, is made available for projects that seek innovative solutions to complex issues.
Promoting a Developer community
We currently have over fifteen projects completed or in progress and are looking for more. Bring your own algorithms into the Fanbase, where your intellectual property will be kept behind a neutral firewall.
Delivering Advanced Technology
The Fanbase features state-of-the-art data science tools, scalable compute power and the ability to validate your algorithms on-demand with real fan data and publicly-accessible databases.
Data from more than 40 clubs including both amateur and professional
Data from across 6 brands
Fan data for more than 2M individuals