Build accurate suppression lists
Using Data Republic’s Senate platform, marketers can conduct privacy-preserving matching with partner organizations to better define suppression audiences based on joint-customer status or behaviours.
Suppression Lists in Action
An energy company partnered with a price-comparison website to offer incentives to new customers who signed up online. The Head of Partnerships at the energy company wanted to ensure that the existing customer base would not be targeted with promotional messaging. Both companies wanted to build a wash list by matching their two customer database lists, but they faced a challenge: how could they ensure customer PII was not compromised when the customer status was exchanged? Both organizations were aware of recent data breaches and the consequences for customer data being exposed.
Using Data Republic’s Senate Matching technology, the energy company and comparison website were able to match datasets without customer PII ever leaving their IT environments. The tokenized datasets were matched on the Senate platform, producing a suppression list for the new customer marketing campaign.
With security and privacy concerns removed, the two organizations built an accurate suppression list in days, not weeks. The legal framework was also a key factor in defining and enforcing the permitted use of datasets. And now that the hard work is done, the matched suppression list can be updated on a recurring basis as customers come on board.
What will your team accomplish with
The governance platform for secure data collaboration
The Senate Data Exchange Platform solves the complex legal, data security and privacy barriers to data collaboration, making it simpler and more secure for your organization to create suppression lists.
How it works
Identify a partner organization with audience attribute data to perform a match with.
Analysts see which fields are matched, providing more clarity and accuracy than other matching tools.
DISCOVER NEW OPPORTUNITIES
Explore More Use Cases
Audience data enrichment
Deliver more personalized marketing experiences through 2nd-party data collaborations.