Know more about your customer across subsidiary brands
Implement a single customer view through a scalable, secure and repeatable data sharing process. Accelerate analytics outcomes with subsidiaries by using Data Republic’s governance framework for sharing and collaborating with sensitive data.
Single Customer View in Action
A large insurance group has a number of subsidiary brands. The different brands were already exchanging data frequently, but no data projects adhered to the same governance, workflows and standards. Also, regulatory changes for managing personal data meant their existing processes would not be compliant. They needed a secure and accurate method of exchanging customer data between subsidiaries in order to implement a single customer view across all brands.
Using Data Republic’s Senate platform, all subsidiary brands now follow the same governance workflow and standards. Audit trails, report logs and user permissions create a control center for the Chief Data Officer to have oversight across data interactions. Privacy-preserving matching technology, Senate Matching, enabled the brands to match customer datasets without PII being exchanged. Privacy compliance is managed and a single view of customer across brands was developed.
What will your team accomplish with
The governance platform for secure data collaboration
The Senate Data Exchange Platform solves the data security and privacy barriers to data collaboration, making it simpler and more secure for your organization to share data with subsidiaries for single customer view.
How it works
Subsidiary businesses join Senate as individual entities.
DISCOVER NEW OPPORTUNITIES
Explore More Use Cases
Build data-driven suppression lists for improved campaign segmentation and ROI.
Audience data enrichment
Deliver more personalized marketing experiences through 2nd-party data collaborations.