Data Republic delivers secure workflows for data leaders to pilot new data partnerships in controlled environments.
Pilot New Data Sources in Action
The Chief Digital Officer for a television network wanted to close-the-loop on ROI reporting with the network’s advertisers but couldn’t find a way to access the necessary offline transaction data.
Using the Senate platform, the Chief Digital Officer explored potential partnerships with multiple data owners. Senate’s secure analytics environments enabled the Chief Digital Officer’s analytics team to test these new data sources against their own reporting models and campaign data.
Having pilotted multiple data sources, the Chief Digital Officer was able to license de-identified banking transaction data in order to benchmark uplift in spend by specific demographics during campaign periods and demonstrate the ROI from advertising across the network.
An ongoing data license was formalized, allowing the television network to launch a new data service and reporting capability for their clients.
What will your team accomplish with
The governance platform for secure data collaboration
The Senate Data Exchange Platform solves the complex legal, data security and privacy barriers to data collaboration, making it simpler and more secure for your organization to pilot new data sources.
How it works
Identify a potential data partner or data source for your business problem.
DISCOVER NEW OPPORTUNITIES
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Pilot new data tool
Test and evaluate new data tools against real data in days, not months.
Subsidiaries: Single customer view
Implement a single customer view with data collaboration technology.