ENRICH AND EXPAND AUDIENCE DATA
Supercharge marketing efforts through secure data sharing
Senate is Data Republic’s data sharing governance platform that enables marketers to safely share, match, and license data while reducing the risk to both consumer privacy and data security.
The Senate platform for marketers
The Senate Platform helps marketers to confidently govern data sharing, foster new partnerships and deliver data-driven ROI.
Senate helps marketers solve data sharing.
Build suppression lists
Using Data Republic’s Senate platform, marketers can conduct privacy-preserving matching with partner organizations to better define campaign audiences based on joint-customer status or behaviours.
Enriched customer data means better segmentation, allowing you to target high-value segments or build data-driven suppression lists.
A credit card provider wanted to drive sign-ups for its co-branded card with retail partners. On the Data Republic Senate platform, the combined anonymised datasets uncovered shared customers who are signed up to either company. With the shared data governed under secure guidelines and agreement, the credit card provider can identify frequent shoppers to deliver more relevant co-marketing, while avoiding duplicate messaging to existing customers on suppression lists.
Govern loyalty rewards and point allocation
Senate Matching enables loyalty program partners to securely share point and reward data while preserving privacy. Increase the speed and accuracy of rewards and loyalty point allocations.
With accurate joint-customer data, loyalty partners can also trial new promotions and programs.
Campaign audience definition
Take the guesswork out of defining campaign audiences by applying 2nd-party data insights from trusted brands. With Data Republic, you can link to media platforms to develop audiences, without having to exchange personally identifiable information.
Audience data enrichment
Deliver more personalized marketing experiences through 2nd-party data collaborations with trusted brands. Safely apply 2nd party data to complete ‘data gaps’ in business or market insight, customer analytics or targeting.
Audience data profiling
Bring your data to life by applying external audience profiles.
Using Senate Matching, marketers can, layer comprehensive attribute profiling on audience datasets while protecting customer privacy.
Joint marketing audience creation
Unlock behavioural attributes, life stage propensities and matched-customer status through secure data partnerships with major brands and service providers.
Enrich customer insights, without compromising privacy, then personalize reward and loyalty offers.
Joint marketing reporting
Senate helps marketers prove ROI from co-marketing campaigns with other brands and service providers.
Utilize Senate Matching to safely unlock matched customer status, inform campaign audiences and close-the-loop on ROI reporting between parties.
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Resources and insights
AWS Launches data governance webinar series featuring Data Republic
Watch the AWS webinar featuring Data Republic and ANZ. The webinar explores data governance and innovative approaches designed to reduce risk associated with personally identifiable information (PII).
Create a governed data sharing capability for enterprise analytics
With Data Republic’s Senate platform, your organization can share data while retaining complete access management and visibility across sharing interactions.
Senate Matching whitepaper
Download the Senate Matching whitepaper to get deeper insight into why we built this new technology, how it differs from other PII management approaches and an overview how Senate Matching works.