Use real data to prove marketing ROI like never before
Derive marketing attribution reports from real data to close the loop and measure real ROI. Ensure clarity on joint marketing campaigns by securely exchanging reporting data. Future joint marketing campaigns can benefit from data-driven decision making based on accurate insights.
Joint Marketing Reporting in Action
The Chief Marketing Officer at a global beverage brand wanted to prove ROI on the sponsorship of a large sporting event. The company had launched a regional marketing campaign during the sporting season. In previous years the beverage brand had difficulty proving accurate ROI on this type of sponsorship campaign.
With Data Republic, the marketing team at the beverage brand was able to combine datasets with multiple sources including aggregate transaction data, location data and media coverage data. With these combined datasets they were able to measure spend uplift in the region where customers were exposed to the marketing campaign. The beverage brand saw a 0.26% increase in spend during the promotional period, with a significant uplift on weekends when games were on television and ads were shown. Rather than having to use guess work to determine the ROI, they could prove the campaign success with accurate data insights.
All datasets were securely exchanged on the Senate platform, with a governance processes and workflows enforced for all participating companies. Without Senate, these datasets would not have been able to be combined.
What will your team accomplish with
The governance platform for secure data collaboration
The Senate Data Exchange Platform solves the complex legal, data security and privacy barriers to data collaboration, making it simpler and more secure for your organization to manage joint marketing reporting.
How it works
Identify marketing partner organization and launch a data collaboration project with them.
Analysts see which fields are matched, providing more clarity and accuracy than other matching tools.
DISCOVER NEW OPPORTUNITIES
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Loyalty reward and point allocation
Securely share point and reward data while preserving privacy.
Professional services risk management
Retain control and audit access of datasets when sharing with professional service providers.