Build joint marketing audiences while protecting customer privacy.
Senate helps marketers drive maximum ROI from joint marketing campaigns with other brands and service providers.
Utilize Senate Matching to safely unlock matched customer status and inform joint marketing audience lists, while ensuring privacy protections for customers.
Joint Marketing Audience Creation in Action
A womens fitness centre chain was working on a marketing campaign with an active wear brand. They wanted to target joint customers with an incentive offer. Based of historical data, it was assumed the joint customer base would be predominantly women aged 18-24. Before they started campaign planning, the Head of Marketing of the fitness centre chain wanted to learn more about the joint customer base to understand the potential ROI from the campaign, and make sure they would be targeting the right audience. The two organizations had no way to exchange customer data without risking the privacy of members and customers.
Using Data Republic’s Senate platform and matching technology, the fitness centre chain and retail brand were able to match their customer databases without exposing PII. When the datasets were matched in Senate, it emerged that a large portion of their joint customer base were actually women aged 25-34 and 35-44. The new attribute data also indicated a majority were married with children. With this knowledge, the marketing team changed the marketing messaging to better reflect the joint customer base and offer the right incentive for the audience.
What will your team accomplish with
The governance platform for secure data collaboration
The Senate Data Exchange Platform solves the complex legal, data security and privacy barriers to data collaboration, making it simpler and more secure for your organization to share and license data.
How it works
Identify a partner organization with audience attribute data to perform a match with.
Analysts see which fields are matched, providing more clarity and accuracy than other matching tools.
DISCOVER NEW OPPORTUNITIES
Explore More Use Cases
Joint marketing reporting
Derive marketing attribution reports from real data to close the loop and measure real ROI.
Loyalty reward and point allocation
Securely share point and reward data while preserving privacy.