Define campaign audiences using data-driven insights
Data Republic allows you to match anonymized datasets with partner organizations to understand audience behaviours, determine the correct target audience for your campaign and measure impact.
With Data Republic, you can link to media platforms to develop audiences, without having to exchange personally identifiable information.
Campaign Audience Definition in Action
A credit card provider wanted to drive sign-ups for its co-branded card with a retail partner. The Head of Marketing at the credit card provider had a particular high-value segment in mind but needed additional data points to build an effective campaign audience for the launch. Ensuring customer privacy was a top concern for both organizations.
On the Data Republic Senate platform, the two organisations were able to anonymously join their customer datasets at individual level, to then uncover shared customers and specific profiling attributes. With the shared data governed under secure guidelines and agreement, the credit card provider identified target audiences to deliver relevant marketing campaigns, and was able to suppress the campaign to irrelevant audiences via data-driven suppression lists.
The governance platform for secure data collaboration
The Senate Data Exchange Platform solves the complex legal, data security and privacy barriers to data collaboration, making it simpler and more secure for your organization to build campaign audience definition.
How it works
Identify a partner organization with audience attribute data to perform a match with.
Gain new insights into campaign audiences with matched attribute data.
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