Apply audience profiles to your data for analysis without exposing customer information
Bring your data to life by applying external audience profiles. Using Senate Matching, marketers can, layer comprehensive attribute profiling on audience datasets while protecting customer privacy.
Audience Data Profiling in Action
The Head of Insights at a large online retailer wanted to boost cart spend and retarget specific customers with products in a higher price tier. The team was struggling to determine which customers could be relevantly targeted to increase the retailer’s share of wallet.
The retailer launched a Senate project to combine aggregate audience profile segments with a well-known loyalty brand. Combining the retailers customer data with aggregate audience profiles surfaced key segments tagged as belonging to luxury shopper groups. Using de-identified customer data and matching with the loyalty brand allowed an accurate analysis of the customer base without jeopardizing personal information privacy.
The enriched audience profiles were added to the retailer’s campaign audience for luxury product promotions. Cart spend for this segment increased and customers previously identified as low value were prioritized.
What will your team accomplish with
The governance platform for secure data collaboration
The Senate Data Exchange Platform solves the complex legal, data security and privacy barriers to data collaboration, making it simpler and more secure for your organization to perform audience data profiling.
How it works
Launch a project on Senate and give access to relevant team members and external experts.
Gain new insights into existing audiences with added profiling.