Enrich audience dataset while ensuring customer privacy
Deliver more personalized marketing experiences through 2nd-party data collaborations with trusted brands. Safely apply 2nd party data to complete ‘data gaps’ in business or market insight, customer analytics or targeting. Our unique privacy-preserving methodology allows marketers to enrich customer insight without risking customer privacy or data security.
Audience Data Enrichment in Action
A major bank and an airline had a strategic partnership for over 20 years. The two organizations knew that there was a significant crossover of joint customers between them. The data was outdated and there was not a clear way to determine the accuracy of this joint customer list.
Using Data Republic’s matching technology, both organizations were able to match customer database lists without exposing customer PII. A match was performed in the secure analytics environment on the Senate platform, uncovering four times the number of joint customers than before.
New attribute data was surfaced when the combined datasets were analyzed. Both businesses gained new insight into the joint customer opportunity and the project transformed the significance of their strategic partnership.
What will your team accomplish with
The governance platform for secure data collaboration
The Senate Data Exchange Platform solves the complex legal, data security and privacy barriers to data collaboration, making it simpler and more secure for your organization to perform audience data enrichment.
How it works
Identify a partner organization with audience attribute data to perform a match with.
Analysts see which fields are matched, providing more clarity and accuracy than other matching tools.
New attribute data is mapped for matched profiles and analysed in a quarantined virtual machine.
Get in Touch
DISCOVER NEW OPPORTUNITIES
Explore More Use Cases
Campaign audience definition
Take the guesswork out of defining campaign audiences by applying 2nd-party data insights from trusted brands.