Data might cure cancer – but not yet
The Institute of Cancer Research in London is using information science in new ways to target disease – but not without some challenges. They don’t have a way to collate 10 billion points of data.
THE TAKEAWAY:
“We’re generating genomic data, structural data, images of cells, tissue and the whole body, chemical and pharmacological data, radiotherapy data and clinical notes. Our ability to collect data hasn’t been matched with new systems for analysing all these different types of data together.”
A new way to share cyber security data
The Homeland Security Department is experimenting with ways to help researchers share their data. Nextgov reports the DHS awarded Inferlink – a firm in California – a contract to build search functions into key cyber research databases.
THE TAKEAWAY:
“The technology allows people to pinpoint information without searching exact phrases and help those who don’t have in-depth technical knowledge on a topic find relevant data.”
Big data today, not tomorrow
Despite so much of our world being dependent on information science, there are still businesses thinking about whether they need to make the shift. Analytics Insight takes a hard look at why businesses need to act now.
THE TAKEAWAY:
“With more and more operations handled by big data like internal management, deliveries, monitoring the internal functionality, employee performance and employee management as a whole, the benefits of big data are never-ending.”
Customers will ditch you if you don’t respect their data
Nearly 80% of customers will end their relationship with a brand if their data is mishandled.
Martech Today breaks down a SAP poll that shows while customers will share their information (71%), there’s a hierarchy to that sharing. This is a must-read for any business reliant on asking customers for their info.
THE TAKEAWAY:
“If they do share information, consumers expect brands to protect their interests (72%), be transparent in how the data are being used with partners (66%) and protect their privacy in the event of any criminal investigations (60%).”
That’s our wrap for this week. Thanks for reading – we hope you found it entertaining and informational. We’d love to hear your thoughts on these articles and anything else data related! Email us anytime at enquiries@datarepublic.com!
Until next week,
Team Data Republic