This week in data – April 20

Gmail is clamming up

So much Facebook talk lately! How about some Google love? Seems they’re on the front-foot with some data privacy tools, introducing a new way for Gmail users to stop emails from being forwarded or copied. Fun! But it might also be a way for the company to score some bigger clients.

THE TAKEAWAY:

“The communication platform market is heating up…Email, on the other hand, offers a sense of security, and with the new features Google is rolling out, the company may be able to lure more enterprise clients to the G Suite.”

People will share data…but not for nothin’

We seem to easily believe that people generally want to stop their data from ever being shared. But that’s not really the case, as this survey reveals. Seems people are willing to trade their information – but only if they get something in return.

THE TAKEAWAY:

“Among those polled by Vision Critical, 43.8% said they would be more comfortable giving their personal data to companies if they could easily see all the personal information that companies store about them.”

You gotta work for the data

That survey ties pretty nicely with this one: an AdWeek story that explores how brands are convincing customers to hand over their information. Is convenience really a good enough reason anymore?

Brands need to start thinking harder about the benefits they can offer in exchange for that data – and put them front and centre.

THE TAKEAWAY:

“Data makes marketers smarter, sharper and more effective…but it all comes down to a digitalized version of Franklin’s question: what value is worth giving up personal information?”

India’s smack down on tech

India is obviously a booming space for tech in that part of Asia, but not without some calls to tidy up a bit. India Today reports Prime Minister Narendra Modi wants the major tech companies to keep their data in the country’s borders. (Seems privacy talk is heating up ahead of the European regulations coming into play…)

THE TAKEAWAY:

“A top source told the Times of India, “The PM said that servers that house data of millions of users should be located within India. The issue was thereafter discussed within the IT ministry which carried out a thorough review last week.””

Open data needs to put customers first

Our own Paul McCarney was featured on the ANZ Bluenotes podcast to talk all things data and open banking. They talk all things open data, especially around the future of banking – but with a special focus on what companies really need to do to succeed in this era.

THE TAKEAWAY:

“This movement into open data needs to ensure companies are doing it for the right reasons; that have the right intentions and want to provide a better service and more-competitive product to their customers.”

That’s our wrap for this week. Thanks for reading – we hope you found it entertaining and informational. We’d love to hear your thoughts on these articles and anything else data related! Email us anytime at enquiries@datarepublic.com!

Until next week,

Team Data Republic

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