Pureprofile Limited connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.
Pureprofile provides data insights, market research, programmatic advertising and lead generation capabilities in Australia, New Zealand, U.K and the U.S.
Pureprofile group includes:
- Pureprofile collects deep profiles and insights of consumers and provides clients the ability to segment and target niche customer segments and engage with them.
- Sparcmedia is specialised in data fuelled programmatic media buying across: display, mobile, social, video, native and rich media.
- AdSparc helps to maximise ad revenue through programmatic yield optimisation. Through deep profiling AdSparc helps publishers gain meaningful insights and build valuable audience segments.
- Cohort uses digital marketing platforms, combined with old fashioned service to help brands connect with consenting consumers in a transparent, privacy compliant manner.
- Advertising targeting strategy
- Consumer Insights
- Profiling capabilities