PASCAL51 is a SaaS based customer experience automation platform which automates the creation of campaign logic, analytical insights and then determines the next best action.

PASCAL51™ is a SaaS based customer experience automation platform which automates the creation of campaign logic, analytical insights and then determines the next best action. These automated insights are powered by artificial intelligence and machine learning algorithms.

PASCAL51™ is exploring data integrations which would allow customers to leverage and combine datasets from the Data Republic ecosystem with their own data on PASCAL51™ to further deepen audience insight and customize automated campaign experiences.

The PASCAL51™ platform combines the following:

  • Data51™, part of the PASCAL51™ platform helps marketers automate the ingestion, transformation and enrichment of data to deliver more targeted, relevant anticipated and personalised customer experiences.
  • Learn51™, part of the PASCAL51™ platform helps marketers use machine learning to understand how and why customers are behaving at each customer lifecycle stage.
  • Insight51™, part of the PASCAL51™ platform helps marketers by providing automated recommendations on the next best action to take at each customer lifecycle stage.
  • Decision51™, part of the PASCAL51™ platform helps marketers by automating the execution of the next best action recommendation across multiple channels.

PASCAL51™ focus verticals and specialist expertise include but not limited to; Retail, Banking & Financial Services, Insurance, Airlines, Telecommunications & media and entertainment.

This partner is available to work with you on a bespoke Data Product. Please contact the partner to discuss your specific project requirements.