Ellipsis & Company, Your Partner in Customer Science

Ellipsis specialise in Customer Experience Management and Loyalty. We help our clients become customer centric, because we believe getting this right is crucial to creating value. Whether you are beginning your journey to customer centricity, or already on your way, we can help at any stage.


Our services are built around your program needs, from initial design to implementation and optimisation. Services include:

  • Customer strategy
  • Data & systems diagnostics
  • Customer journey mapping
  • Customer segmentation and profiling
  • Voice of customer programs
  • Loyalty program design
  • Lifecycle marketing strategy
  • Financial modelling and reporting including Return on Loyalty®

What makes Ellipsis different?

Our mission is to create value for our clients by applying Customer Science® across the full spectrum of the customer experience. Customer Science® uses data-driven insights to identify your customers’ changing needs, creating real value and measurable results.


  • Customer strategy
  • Experience management
  • Financial modelling and reporting
  • Lifecycle marketing strategy
  • Loyalty Loyalty program design
  • Profiling Voice of customer programs


Market Insights

Return on Loyalty

Clearly measure and improve the ROI of your customer investments