What is data exchange?
We explore how secure data exchange can turn the data your organization collects into a valuable profit center.
Running an organization without adequate data about existing and potential customers, markets and other critical areas is much like being that half-blind racer. With no way to accurately view and characterize your audience, most businesses struggle to effectively connect them with the goods and services they require. Data exchange (DX) is a powerful tool that, when implemented correctly, can illuminate the best path forward for your business.
This ebook introduces the concept of data exchange, outlining the benefits it can bring to businesses, non-profits and governments, and offers a basic primer on how to integrate it into an organization. We will also explore how secure data exchange can turn the data your organization collects into a valuable profit center.
WHAT’S IN THE EBOOK?
- SECTION ONE: What is data exchange? An introduction to data exchange concepts, terminology, and opportunities
- SECTION TWO: Data Talks: Seeing more than 1% of your audience
- SECTION THREE: Stop wasting your data: Total data liquidity
- SECTION FOUR: Do it right – Legal and ethical considerations for data exchange