This Week in Data – March 29

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Australia names its first data advisory council members

Australia recently created the office of the National Data Commissioner. Now, the country has picked several advisors to a council that will support the commissioner and the office. Among them? Our own Paul McCarney. (Forgive us for bragging.) Meanwhile, others on the panel include economist Nicholas Biddle, Brookings Institution Senior Fellow Joshua Meltzer, Consumer Policy Research Centre CEO Lauren Solomon, and several others.

THE TAKEAWAY:

“The council “will help to guide the National Data Commissioner on issues such as ethical data usage, social licence building and technical best practice” as new rules are put in place to enable more data sharing and release, and also codify stronger consumer rights.”

 

Adobe and Microsoft partner up for supercharged data insights

If nothing else, the age of data sharing has seen a lot of companies playing nicely together. Now, Microsoft and Adobe say they’re teaming up to create tighter integrations between the two companies’ programs. At the heart of the agreement is Microsoft’s strategy with LinkedIn, which it acquired in 2016. Combining the data with Adobe’s Marketo platform can uncover new selling opportunities.

THE TAKEAWAY:

“Brent Leary, principal at CRM Essentials, who has been working in CRM, customer service and marketing for years, sees this as a useful partnership for customers from both vendors. “Integrating Microsoft Dynamics and LinkedIn more closely with Marketo gives Adobe’s Experience Cloud some great data to leverage in order to have a more complete picture of B2B customers,” Leary told TechCrunch.”

 

Single view of customer efforts hampered by data silos, says survey

Speaking of Adobe, a recent survey conducted by the company reveals some…pretty typical findings, really. Companies encountering problems on the way to a single customer view report the same problems: data silos, legacy systems, lack of shared vision. We’ve seen this before.

The good news? 47% of respondents say ensuring consumer data is secure is the biggest tech priority. Surely a sign of good things to come.

THE TAKEAWAY:

“Sixty-nine percent of respondents were positive about customer data collaboration if line of business teams set the tech vision and IT implements it.”

 

Apple lays the privacy smackdown

Apple TV shows, Apple credit cards, yada yada. More Apple stuff. What’s interesting about the company’s keynote presentation this week is the emphasis on privacy. Tim Cook has always played Apple’s hand here, saying customers’ data is safer with the tech giant than with social networks. The Verge explores its latest play here, particularly around its claim that Goldman Sachs will never sell Apple Credit Card customer data.

THE TAKEAWAY:

“There are reasons to be skeptical…Still, it’s hard to fault Apple for trying. There’s a serious lack of trust in the tech world right now, and any company that can bridge that gap will reap immense rewards. It’s not easy to compete with Google and Facebook, and this kind of privacy play could be the best way to do it.”

 

What’s with all the privacy manifestos?

Remember last month? Mark Zuckerberg made a huge manifesto on the Facebook site about the company’s new approach to privacy. He’s not the only one. Microsoft has done the same, Apple followed suit last November. Dark Reading explores these new pledges and asks: if we’re going to see more of these, what are companies actually attempting to do with them?

THE TAKEAWAY:

“These manifestos are tightly connected and indicate the significant inflection point affecting the future of the Internet and privacy as a fundamental right. Manifestos alone are great for messaging, but now is the time for action.”

 

Woolworths launches data-focused media business

Supermarket giant Woolworths is launching Cartology, a data-focused business designed to help suppliers and customers connect. The interesting thing here isn’t so much the business – though, it is – it’s more that this is the latest in a series of media-based investments from large, international brands.

THE TAKEAWAY:

“In Australia, we are well placed to provide a platform for our suppliers to engage potential customers with close to a billion searches to our websites for food and drinks in the past year alone, [and] also know our suppliers are looking for simplified ways to engage with customers.”

 

That’s our wrap for this week. Thanks for reading – we hope you found it entertaining and informational. We’d love to hear your thoughts on these articles and anything else data related! Email us anytime at enquiries@datarepublic.com!

Until next week,

Team Data Republic