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koji launches snapshot™ Data Product

Wednesday Feb 08, 2017

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Today, we’re pleased to announce the launch of snapshot™, a koji data product designed to make grocery and liquor basket insights more accessible to brand marketers. Developed by koji, a Certified Partner of Data Republic, snapshot™ delivers grocery data insights via product or category specific reports to help FMCG brand marketers better understand basket-share, customer demographics and in-store transactional behaviours. Like all partner data products, snapshot™ uses data exchanged on our platform. We’re immensely proud to have partnered with koji to bring their data product vision to life.

koji CoFounder Mike Cassidy said:

“We’re really excited to launch snapshot™. For too long, basket data has been difficult and often prohibitively expensive to come by. snapshot™ puts the most significant FMCG data insights straight into the hands of brand marketers and with this meaningful data, they can take commercial actions that can have immediate and positive business impact.” “Our partnership with Data Republic has been pivotal in building such a robust offering that is centred on the data insights that FMCG marketers really value.”

Steve Millward, Commercial Director of Data Republic said it best; 

“We’re pleased to provide the technology and secure access to data for an FMCG insights expert like koji to build by koji, Certified Partner and deploy a valuable data product for brand marketers. It’s what Data Republic is all about and it’s great to see us achieving what we’ve set out to do – empowering businesses to exchange data, uncover new insights and then deploy these insights to solve problems.”


Interested in learning more about what snapshot™ offers FMCG marketers?

Check out the snapshot™ product page


Read the full press release below or download here

9th February 2017

Koji PARTNERS WITH DATA REPUBLIC TO LAUNCH ‘SNAPSHOT™’

Australian retail market research firm, koji, has today unveiled snapshot™, a new ‘data-as-a-service’ offering designed to make grocery and liquor basket insights more accessible to brand marketers. Available as product or category-specific data reports, koji’s snapshot™ delivers transactional grocery data to help FMCG brand marketers better understand basket-share, customer demographics and in-store transactional behaviours. Developed using POS and loyalty data from Australia’s largest independent grocer network, snapshot™ reveals how specific products are bought (e.g. day, time, impact of price promotions, what else is in the basket with their products), shopper demographics and comparative purchasing behaviours across multiple geographic locations. koji CoFounder Mike Cassidy said that snapshot™ was an offering conceived via koji’s partnership with Data Republic to make actionable and in-depth FMCG insights more readily available to marketers: “We’re really excited to launch snapshot™. For too long, basket data has been difficult and often prohibitively expensive to come by. snapshot™ puts the most significant FMCG data insights straight into the hands of brand marketers and with this meaningful data, they can take commercial actions that can have immediate and positive business impact. “In other words, marketers can have greater oversight on questions like: Did the pricing promotion work? Do these promotions or continuous discounts help keep the shopper engaged in my product? “Our partnership with Data Republic has been pivotal in building such a robust offering that is centred on the data insights that FMCG marketers really value,” he said. koji, a Certified Partner and member of Data Republic’s secure data exchange ecosystem, developed the snapshot™ product using de-identified grocery and liquor data listed on Data Republic’s Open Data Marketplace. The source data features five years’ of itemised basket and loyalty data from Australia’s largest independent grocer network. Steve Millward, Commercial Director of Data Republic said that snapshot™ was the first FMCG data product to be conceived from its Open Data Marketplace: “We’re pleased to provide the technology and secure access to data for an FMCG insights expert like koji to build and deploy a valuable data product for brand marketers. It’s what Data Republic is all about and it’s great to see us achieving what we’ve set out to do – empowering businesses to exchange data, uncover new insights and then deploy these insights to solve problems.” koji provides both ‘out-of-the box’ and customizable versions of its snapshot™ data report which can be scaled up or down depending on the needs of the brand. The snapshot™ product will be available to koji customers from February 2017.

Notes to editors:

Use Cases & Benefits for Marketers

  • Capture basket and category share insights
  • Enrich customer personas with additional demographic, behavioral and product preference insights
  • Reveal impact of pricing promotions, store placements and more
  • Compare transactions across multiple geographic locations
  • Benchmark ‘gains and losses’ for your product within your category

Product Features

  • Regularly refreshed and easy-to-understand report (Ideal for internal distribution)
  • Metrics and variables customized to your needs
  • Can be configured into custom dashboard (BYO BI tool)
  • No lock-in contracts or technology fees – just accessible shopper insights

Snapshot™ has been developed using de-identified grocery and liquor data from Data Republic’s Open Data Marketplace, with data sourced from:

  • Point of Sale Grocery Data
  • Five years’ itemised basket and loyalty data
  • Over 20 million baskets
  • Basket coverage from Australia’s largest independent grocer network – includes rural and metro locations
  • Includes liquor transactions

For more information or to arrange an interview with Steve Millward, Head of Commercial – Data Republic, please contact:

Alicia Eu

Cannings Corporate Communications

02 8284 9901 / 0412 552 004

aliciaeu@cannings.net.au

ABOUT DATA REPUBLIC

Data Republic is a data exchange technology platform and marketplace where organisations can list, exchange and collaborate on data projects in a secure environment. Exchanges are conducted on The Open Data Marketplace, a central governance platform and secure marketplace for Data Republic’s Contributors and users to discover, request and effectively govern data exchange projects with authorised parties. No customer personal information (PII) is available on the platform and all exchanges are strictly governed on legal and ethical bases and subject to Data Republic’s Legal Participation Agreement. Find out more about Data Republic here.

ABOUT KOJI

koji is an Australian-owned market research and consulting agency focused on helping clients understand their shoppers and the retail landscape. We deliver bespoke consulting and develop new research products using the latest technology. koji was founded in early 2011 by Mike Cassidy and Chris Ovenden. They are both ex-Managing Directors of global market research agencies (Synovate, Research International, Nielsen and Gallup) and bring with them 25+ years’ experience in research, management consulting and project management. Mike and Chris have used their passion for smart, business-oriented research to grow koji. Learn more about koji here  


 

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